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January 25, 2012:
Dublin CVB honors three local businesses
DUBLIN, OHIO — The Dublin Convention and Visitors Bureau announced today its 2011 “Living the Irish Attitude” award winners, recognizing those local businesses that are embracing Dublin's destination brand and slogan: “Dublin, Ohio — Irish is an Attitude.”
The following were selected as recipients of the 2011 “Living the Irish Attitude Award:”
Businesses were selected for the awards based on the following criteria: Business/organization must be located in Dublin, Ohio; business/organization must endeavor to attract and welcome visitors; business/organization must promote the Dublin destination brand to its customers; business/organization must integrate the brand into its daily operations.
The Bureau launched Dublin's new destination brand in January, 2007 in an effort to raise awareness with the traveling public by positioning the city as a unique and desirable destination for leisure, business, athletic and group travel. The DCVB logo and positioning line, Irish is an Attitude, makes use of the “Irish” equity that exists in the Dublin name and promotes the idea that you don't have to be Irish to enjoy Irish fun.
“Dublin's Destination Brand is not simply a campaign theme or positioning line,” said Scott Dring, executive director at the Dublin Convention & Visitors Bureau. “It is an expression of a compelling, unique experience that Dublin offers potential visitors and will help set a roadmap of success for the Bureau for years to come.”
Award winners will be highlighted in the Dublin Visitors Center and materials promoting Dublin's destination brand. The Bureau honors a few select local businesses annually with the “Living the Irish Attitude” award. For more information or to nominate a business for an award, call the Dublin Convention & Visitors Bureau at (614) 792-7666.